Message from CEO - Sovereign Foods

MESSAGE FROM
THE CEO

Sovereign Foods CEO

SOVEREIGN IS SETTING NEW STANDARDS

How Sovereign Stands Out

Since its establishment in 1948, Sovereign has grown to become the third-largest poultry producer in South Africa. Across the country, our exciting bespoke meal solutions have captured customers’ tastes and met the demand for innovative poultry products. We are pleased to see continuous positive growth for our products in the retail, restaurant, catering, and hospitality industries.

As a company, we have always had a passion for customer relationships and the environment, which inspires our drive to be a leading innovator in food security and sustainability. Consistent high quality delivered reliably, and sustainably, has proven to be our recipe for success. With regular investment in the most advanced manufacturing technology available, we are able to maintain and improve the standards of excellence our customers have come to expect.

Sovereign’s fully integrated operation has made a distinct difference in our ability to serve local and foreign markets. With strategically located farms and facilities, we have built an extensive record of exports to the Middle and the Far East, as well as to the SADC region. The growth we have experienced at Sovereign is owed to the fantastic working relationships we have with our customers, and of course, the hard work of our dedicated employees.

I would also like to personally highlight these aspects of our organisation, all of which played an essential role in our progress while defining who we are along the way.

THE VALUE IN GOODNESS

From farm to fork, Sovereign strives to find and share the value in goodness in everything that we do. That goodness is passed on to our customers, stakeholders and employees; and is also channelled into uplifting our surrounding communities.

OUR SOLUTIONS FOR SUSTAINABILITY

At Sovereign, every product and every process is conceived with sustainability in mind. We lead the industry in sustainable practices and remain committed to making continued improvements that reduce our environmental impact.

OUR INNOVATIVE BRANDS

The convenience and outstanding quality of Sovereign’s retail and business-to-business meal solutions truly stand out. Whether it’s the familiar taste of home or our exciting solutions for the food services industry, we are always innovating and always delivering.

UPLIFTING OUR COMMUNITIES

Sovereign has been a long-term benefactor of a number of organisations in our community. We continue to uplift the area with scholarship and graduate programmes, rural development, and community-strengthening programmes like our Cooking Club.